About us

About us

We are in the business of food ingredients. We are a flexible, innovative company, representing international firms in marketing their products in Pakistan

We hold that the client’s success is our success. Our relationship with our clients is that of strategic partners; we take a relationship approach towards our customers, and to this end we make sure that we understand the client’s needs before formulating customized solutions. Moreover, we are there at each step of the way - guiding, advising and partnering our clients, to add value to their processes, aiding innovation as well as providing quality control at each level.

The focus of Océano, has been on supplying premium quality and innovative products and services, and this focus has led us to rise above the competition. The distinguishing factor has been our ability to provide tailored solutions to clients which has been responsible for raising the client services bar of the industry.

At Océano our clients are not our only concern, we are also committed to the society in which we operate. Our commitment to serve and strengthen the industry is evident through our initiatives to train our team to in order to bring out the maximum potential and highest efficiencies.

Our Management

Shoaib Sheti


Mr. Shoaib Sethi is the CEO and founder of Oceano Marketing. After graduating at the top of his class in 1993 he joined Khatoon Industries Pvt ltd, his family owned business. In 20 years the business is transformed from a laundry soap manufacturer to a massive corporation dealing in multitude of products like glucose, toilet soap, rice based products, soap noodles, house hold cleaning products etc... Through his latest business venture in Oceano he is committed to gain a significant foothold in the lucrative specialized food ingredients market.

Ali Kazmi


Mr. Ali M. Kazmi is a Founder Partner of Oceano Marketing. He has over 20 years of well diversified Corporate, Credit and Retail Banking experience with in-depth understanding of Pakistani business and financial sector and exposure in international deals and markets. His recent engagements include: Senior Executive Vice President (SEVP) and Group Head of International Investments for MCB Bank. He also served as SEVP/ Retail Banking Head of MCB Bank supervising over 13,000 employees and 1200 branches. He was also a board member of MCB Financial Services Ltd.

Khurram Irshad

General Manager

Mr. Khurram Irshad is the General Manager for sales and operations for Oceano Marketing. He has over 12 years of well diversified Corporate experience with in-depth understanding of Pakistani and International business. His international exposure while working in the UK and US markets have given him a unique perspective on Customers, managing High Performance teams by setting the highest standards in every project's execution. He has an extensive experience in Telecommunication, IT sales, Retail Sales and Supply Chain Management. Khurram's managerial skills, ability to execute sound decisions and a clear vision for Oceano has paved a way for its prosperous growth.